Search Engine Optimization, SEO eBook, SEO Tools, SEO Tips & Submission
Optimize Page TextBody text is one of the primary features that search engines look at when ranking a web page. Since many search engines do not importance to Meta source code when ranking pages, the page title and page text (<body>text within this area</body>) are the two most critical aspects of Website optimization. A web page with a large Flash animations and graphics and less links included in an image map, usually seen on corporate sites, are the best example of how they are not in the search engines. Search engines cannot read the text in a graphics. In most cases there is no need for using graphic buttons or image maps in the navigation links. With the CSS you can make the professional looking links and thus creates great search engine spider food. You must optimize page text by using keyword phrases within your <body> area otherwise the search engines have no way of knowing what those products or services that you are sell. It is good to start sentences with your keyword phrases. In addition, make sure to use your keyword phrase multiple times in the body text. Similarly it's important to write keyword-rich content that focuses on the 'theme' for that particular page, while avoiding spamming the engines with extraneous keywords. Page text should be written in a 'natural' way that reads well to the user. It's very difficult to get a good ranking on search engines if your Website uses frames. The best solution to this issue would be to avoid frames. If you really must apply frames, consider to add short description about your website in the <noframes> section so that search engines can see and index that text. You should also add a link to your homepage in this area. See more about using framed pages If you intend to use JavaScript on your Web page it is best to use it sparingly or not at all. If you really need to use JavaScript you can safely use it by putting the code into a separate JS file and calling it with a single line of code which you place between your <head> and </head> tags within your Web page. The code used to include your JS file looks like this: <SCRIPT LANGUAGE="JavaScript" type="text/javascript" Just as with the Title and heading tags, maintaining long keyword phrases together in your web page is a must. However, if you cannot make thus, breaking the phrase up is better than not using it at all. What would you say the number of keywords in the visible text of your page? How many time should you repeat it? If you aim at a key phrase of 2-words, start at somewhere around 1-3 repeats per 100 words text. Note that the figure of 100-word includes all the stop words (he, I, and, so ...) Using the keyword(s)/phrases in bold, italic, outgoing link text or in the first sentence of the body text can also provide a boost. However, because it influences the readability of the document, be careful with this one as well.
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