SEO Tips Blog
How to overcome Google's minus 30 filter
Friday, March 23, 2007
This is the Google filter identified last October. This filter is for down ranking web pages in their result pages. I noted that many webmasters in online forums reported their experience on this aspect and still going on. Google applies this automated filter to some websites those are practicing spammy SEO techniques. The result is those websites downgraded by 30 positions.
Here are some quotes:
"I just got my site rank #31 on its own domain name and bunch of keywords/phrases I usually watch were bumped from #1 to precisely #31. Those #2 through #10 are sort of all over the map but generally within the first 60 results."
"I have this penalty on 2 sites and on both cases the site was hand checked by someone at Google and the next day it was dropped ~30 spots on all keywords. First site was 100% white hat, second site had too many affiliate links."
"I have a similar situation on my site. It's a PR 8 site that used to rank for just about anything I wanted. Then I added several hundred thin affiliate pages and all my rankings dropped from page 1 to page 4. I still rank #1 for my site name though. I also still rank high for specific searches in "quotes". I'm not sure what caused the penalty."
There are many things that can trigger this type of penalty. The only way to overcome this is to remove the spam elements from the site. You may verify whether the following techniques/methods that applied to your website:
1) JavaScript redirection
It might be considered as spamming. Rather than using this use 301 redirection by changing your .htaccess file. Read article
2) Guestbook/blog spamming
If you try to get links from guestbooks and blogs by spamming them then Google may applied this filter to your website.
3) Doorway pages OR Duplicate Pages
Remove those pages, Google doesn't like doorway pages. If you must use special landing pages for PPC ads and other ads, make sure that these pages cannot be spidered by Google and other search engines. You can use robots.txt to do that.
Try to remove the above spam techniques from your site. As this minus 30 filter is an automated filter, you will probably get your ranking back after some days.
Google Search Operators
Friday, March 02, 2007
Here are some Google search operators to access for specific information.
allinanchor: (allinanchor:yellow gadget)
Search for multiple words within anchor text
allintitle: (allintitle:yellow gadget)
Search for multiple words within the page title
allinurl: (allinurl:yellow gadget)
Search for multiple words within the URL
bphonebook: (bphonebook:company name, place)
Display a business phone directory listing
cache: (cache:www.anywebsite.com)
Display Google's cached version of a page
date: (yellow gadget date:5)
Restrict search results to pages added/updated in last X months.
define: (define:meta tags)
Define a word or phrase
filetype: (yellow gadget filetype:doc)
Restrict search results by file type extension
inanchor: (inanchor:"yellow gadget")
Search for a word or phrase within anchor text
info: (info:www.anywebsite.com/anypage.html)
Display info about a page
intitle: (intitle:"yellow gadget")
Search for a word or phrase within the page title
inurl: (inurl:yellow gadget)
Search for a word or phrase within the URL
link: (link:www.anywebsite.com)
Display pages that link to the specified page
phonebook: (phonebook:name, place)
Display a phone directory listing
related: (related:www.anywebsite.com)
Display pages of similar content
rphonebook: (rphonebook:name, place)
Display a residential phone directory listing
site: (ebook site:www.perfect-optimization.com)
Search within a site or domain
stocks: (stocks:infy)
Display stock quote and financial info for a specified ticker symbol
Six SEO tools for Firefox
Monday, October 09, 2006
1) Web Developer
This is an extension with adds a menu and toolbar to the browser with various SEO tools.
Extension also available for Flock, Mozilla and Seamonkey.
Download - Homepage
2) Yellowpipe RightLynx Preview Tool
This is an addition to the right-click menu for Firefox and Internet explorer 6.x, providing preview of the page that you are browsing in lynx mode.
Download - Homepage
3) Yet Another Window Resizer
Can check your website with different screen resolutions.
Download - Homepage
4) IE Tab
Extension which embedding Internet explorer in tabs of Firefox. Great tool for web developers to see how their pages displayed in IE with just one click.
Download - Homepage
5) Search Status
This extension appears on the status bar of the browser, which provides you google PageRank, Alexa Popularity ranking, keyword density, backlinks in Google, Yahoo and MSN and many other tools.
Download - Homepage
6) Html Validator (based on Tidy and OpenSP)
This extension adds HTML validation inside Firefox. The number of errors of a HTML page is seen on the form of an icon in the status bar and the details of the errors are seen when looking the HTML source of the page.
Download - Homepage
URL canonicalization: Matt Cutts' advice
Friday, September 15, 2006
Recently, I read in Matt Cutts' blog (Google Engineer), he is telling about cannonicalization of URL, which means the basic URL that should consider for google listing and ranking.
Normally, web developers uses several methods to link to the home page by www vs non-www, redirection, duplicate URLs, 302 'hijacking' etc. In most cases we can see links that are similar to the following, but going to the same page:
www.example.com
www.example.com/
www.example.com/index.html
example.com/index.html
All the above links are different in technically and web server returns different contents for all those URLs. Here are some tips to solve this issue that Matt Cutts answered:
1) Do not place different versions of links throughout in your website.
2) If Google listed different versions of URLs, try to setting up 301 permanent redirection in web server.
3) Do not use the URL removal tool to get rid of these kinds of URLs.
Matt Cutts' link to this topic:
http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Some more tips:
1) Do not submit different versions of URLs in search engines
2) Use Google sitemap to set your preferred URL to index
For your reference:
Relative or absolute paths to use in your page?
How to fix indexing www and non-www versions of domain
Search engine friendly URLs
Monday, September 11, 2006
Here are some tips to make all your dynamic urls crawling by spiders.
(Taken from SEO News - September 7, Issue #135)
 Unfriendly dynamic URL's are a common side effect of using a Content Management System that is not designed with search engine rankings kept in mind. Here are some examples of some unfriendly URL's:
Sample 1:
http://www.mydomain.com/myproducts.php&354=prod333&subproduct
Sample 2:
http://www.surfboardsatsea.com/boards/filename.php?id=F98ZF4
&productId=39222&ion=wicked&brand=582&template=532
These URLs are problematic because a search engine may consider these addresses too complex to spider. Why too complex Suffice it to say that the more complex the URL, the higher the chance that a search engine robot will consider the content too dynamic to read; it changes too often to be valuable to a search engine.
The way around these types of URLs is actually not so difficult; it may only require a small investment of time and money. The 'time' will be required when researching which URL fix is right for your system. The money may be required to pay a programmer to implement and test the new URLs. Here are how the URLs might look once they are fixed to be search engine friendly:
Sample 1 Fixed:
http://www.mydomain.com/myproducts/354/prod333/subproduct/
Sample 2 Fixed:
http://www.surfboardsatsea.com/boards/wickedboards/39222/board532/
These URLs are better because they do not include the extraneous characters that are so telltale on dynamic websites. In addition, the URLs are designed to appear like normal website directories when in fact they are dynamic URLs.
Important: it is vital that you minimize the length of the URLs that you use. Search engines may stop crawling a website if there appear to be too many subdirectories. The samples above show fixed URLs that have about as many subdirectories as I would allow (4). 
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