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[ Blog Home ] Optimize your website for MSN search
Tuesday, July 18, 2006
Good rank in MSN means more ways for people finding your page. It is time to polish on the latest techniques in MSN optimization. The improved MSN search technology offers some interesting challenges in SEO. Here I provide some tips to get you started:
1) Use of Meta tags: Make sure that each page has unique title tags related to the page content. MSN not consider meta keywords but use meta description to describe your page theme.
2) Good Content: MSN search requires good relevant content, their algorithm scores content very highly and prefers hevier levels of keyword density as compared to google and yahoo. Beware of using keyword stuffing in the tags like Alt attributes, heading tags, comment tags or any other hidden tags.
3) Incoming Links: Get links from external sites. Also note that the quantity of links from within a site is well rewarded by MSN algorithm. Also make sure that you have used your main keyword phrases in the anchor text.
4) Internal navigation: Internal site links are crucial to MSN. try to provide important links with keyword rich anchor text in all pages. Also provide keyword rich sitemap file that linked from your homepage.
5) Spider friendly: Double check your html pages and make sure all tags are closed. MSN guidelines pointed out that proper coding is factor in their algorithm. Try to validate your pages using any online tools.
6) Static URLs: MSN indexes both static and dynamic urls, however, keyword rich static pages are preferably considered to be rank well.
Think and practice white hat seo and your site will score high in MSN within a week!!
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